At long last there is now a cure for those sleepless nights we’ve all been having worrying about whether or not our hair is shiny enough! I just saw on a commercial on TV for Loreal Elvive shampoo that now uses “light reflecting technology” to give your hair “new shine”. So rest easy!
Clearly these kind of ads must work, but on who? Loreal claim that their scientists have discovered “an innovative new formula” that uses “pearl protein” that enables their ‘Nutri-Gloss’ to give “targeted nutrition to the hair fibre, balancing it from root to tip.” In fact they are so pleased with this they tell us that using this will be “a true sensory experience”. I mean, are we still talking about shampoo here? Isn’t that a question of just washing your hair in some nice smelling bubbles.
Of course other hair products offer similar ground breaking technology and experiences. I can’t remember the brands (so much for the ads then) but there was ‘Active ceramide’ which sounds like something that might be used on blocked sewage pipes if you as me.
Loreal also hailed the arrival of ‘Regenuim XY’ which was its patented new science bit that showed guys how using this overpriced shampoo would actually make their lost hair return – and more than that it would lead to admiring looks form impossibly white teethed girls who walk everywhere in slow motion! A hair product to get you laid – woohoo!
Clearly the commercials work, but is there any real science behind all these new hair breakthrough formulas? I mean Pearl protein? What the heck!?
Wrote the following comment on Nov 26, 2005 at 6:15 am
Husband used to work for Helen Curtis which was then bought out by Unilever, but to answer your question, yes, they actually use real science, at least they did when he was there.Now, go get you some (but maybe you should wait till your stint of abstaining is over…wouldn’t want to chance anything).
Wrote the following comment on Nov 26, 2005 at 6:42 am
I use whatever’s cheap and smells like coconuts.
Wrote the following comment on Nov 26, 2005 at 10:03 am
I swear by my Pantene Pro-V. And if there is such a thing as silk protein, why can’t there be pearl protein? I mean, they take a pearl, find out what it’s made of, and put the protein in the shampoo to make your hair shiny. Remember these are also directed at women. And while you won’t remember all the exact details, next time you see the shampoo, you’ll think “Oh, that’s the one that’ll make my hair shiny. Let’s try it.”
And yes, the research is true. False advertising has serious consequences, and L’oreal wouldn’t risk its reputation for one more measly shampoo formula.
Wrote the following comment on Nov 26, 2005 at 2:09 pm
I’d take the pearls and string them and wear them around my neck – then you’ve got something.
Wrote the following comment on Nov 26, 2005 at 7:07 pm
you’re funny! actually i’m picky with shampoo. and it never fails when i find a good one, it ends up becoming less effective and doing nothing for my hair, so i rotate my shampoos, that does the trick for me. i know many other women who do the same. As far as the whole “shine technology” or whatever…who knows. I think it’s a bunch of baloney. lol It’s all about making money.
Wrote the following comment on Nov 26, 2005 at 7:14 pm
hey don’t get mad there aren’t any white teethed girls in england :)
Wrote the following comment on Nov 26, 2005 at 10:29 pm
you must pay real good attention to those commercials since you basically know most of it by heart. ;-]
Wrote the following comment on Nov 27, 2005 at 8:08 am
Hey Skepparkrans, there are PLENTY of white teethed girls here in the UK! Who knows where that myth came from. Probably the same place where the myth about black guys have big dicks. :-)
Wrote the following comment on Nov 28, 2005 at 4:29 pm
I can’t believe you just wrote “big dicks” on my Xanga Pam! You’re so up front! LOL :D