I had to laugh when I recently learned that the chain of ‘family restaurants’, Hooters, have started an airline. My first thought came from the rather base instinct behind the male appreciation for ‘lovely lady lumps.’ However, on a more considered reflection I thought to myself that flying Hooters Air might actually be a pretty crass affair.

I’ve only been to Hooters once in my life. My friend Missy insisted that I needed to try this (just as she insisted she take me to a strip bar a couple of years earlier when I was, believe it or not, a strip bar virgin!).

“Hot girls in tight t-shirts serve you.” She explained to me as if I had been born on a turnip truck the day before. “You’ll love it.” Missy assured me as she speculated that Hooters may well be some guys idea of heaven.

‘Love it’ was perhaps overstating how I felt about Hooters. Yes I do like chicken wings, and yes I do like boobs, and a combination of the two wasn’t something I was about to object to, would it be enough for me to want to fly Hooters Air? Not really.

As much as I like chicken breasts, I’m not enough of a breast man for it to make me decide that I want to fly with an airline that is all about them. Plus the prospect of sitting next to a man who has isn’t real exciting to me.

The airlines inaugural flight ended in “a big guy in shorts” being arrested for making an “unsuitable comment.” Which left me wondering, when an airline sells itself on boobs, how unsuitable does a comment have to be in order to have someone arrested?

Of course in these tough economic times for airlines, the possibility that this venture won’t work is a very real one indeed. If that happens you can be assured that it would be headline news. Not because it would be big news, but because the temptation to come up with some witty headline about Hooters Air going bust would surely be an opportunity to good to pass up.

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