Sony’s Bravia TV has been advertised in some very creative ways but these 4 optical illusion ads make me feel a little woozy.
If you haven’t seen the ‘colored balls’ TV ad for the Bravia shot in San Francisco then may I suggest you check it out. The 250,000 multicolored balls bouncing down the streets of San Francisco is, in my opinion, one of the most visually stunning ads I’ve seen in a long time. The beautifully fitting music accompanying the ad is José González’s cover of ‘Heartbeats’ by Swedish band ‘The Knife’.
A UK soft drink maker spoofed the ad wonderfully just a few weeks after the Sony ad first aired.
Sony’s recent TV ad shows color exploding in Glasgow. The cleverly filmed commercial essential sets of a 60 second firework display where the explosions aren’t fireworks, but instead are explosions of paint.
Wrote the following comment on Nov 10, 2006 at 4:43 pm
The first one made me want to toss the grits I had for breakfast. The thrid one is cool.. It’s blinky. The other two didn’t do much other than help me decide that I really don’t like those shades of green all that much.
Wrote the following comment on Nov 10, 2006 at 10:05 pm
Yowza! That green number was quite interesting…feel like I need some Dramamine.
Wrote the following comment on Nov 11, 2006 at 9:22 pm
Yikes, those optical illusions make my eyes hurt. The colored ball commercial was neat, but it left me wondering if the balls would just end up in one huge pile at the bottom of a hill, or just how far they would go, oddly enough.
Wrote the following comment on Nov 12, 2006 at 1:50 am
The third one doesn’t do anything for me. And it’s cool that the “colored balls” commercial was done without CG.
Wrote the following comment on Jan 22, 2007 at 12:45 am
Ditto about the coloured balls AD. Coupled with that music they play just transfixes me.
Wrote the following comment on Jan 22, 2007 at 12:47 am
When I say ditto about the coloured balls add..what I mean is that it is very effective
Wrote the following comment on Jan 22, 2007 at 12:50 am
But the paint ad is the best. Amazing, I love the colours.